Pink October is an annual communications campaign designed to raise awareness of breast cancer screening and raise funds for research.
Skiset and EDL SKI get involved!
Breast cancer is the most common cancer and the leading cause of cancer-related death in women. That's why it's so important not to be afraid to talk about it and get informed. Adopting the right habits, such as screening, can save lives.
According to the French National Cancer Institute, over 55,000 new cases of breast cancer are detected in France every year. Since 1985, the month of October has been synonymous with commitment to the fight against breast cancer.
To find out more, or to make a donation, go to
To mark pink October, the world's number one ski and snowboard rental company is launching a limited-edition women's ski for October 2023, in association with the new Swiss brand EDL SKI, with all proceeds going to the Institut Gustave Roussi, Europe's leading cancer research centre.
For every pair of EDL Pink October skis sold, 200 CHF / € will be donated to breast cancer research.
The ski
Don't let its feminine design fool sportswomen: this ski in the colours of Pink October is based on the construction of the EDL Cobalt, one of the flagship models in the EDL SKI collection.
A slalom performance ski that's dynamic, lively and playful. EDL Cobalt was voted Coup de Coeur 2023 in the Women's Piste category by SkiChrono magazine.
Limited edition of 180 for France and 20 for Switzerland.
Model EDL Cobalt
Sizes 158 cm or 164 cm
Fixings EDL 312 in ski colours
Price
Without fixings 990.– CHF / €
With matching EDL 310 fixings 1'190.– CHF / €
On sale and for hire in the network's partner shops. skiset.com
Also on order > hello@edl.ski
Testimonials
Capucine Blanchoz and Jean-Jacques Vaudey, Skiset Belle Plagne Managers
"The ordeal of breast cancer affected our family a few years ago. So we were immediately drawn to the project proposed by Skiset. This initiative complements those we've already put in place, such as donating clothes for the Printemps group's shopping spree and rounding up at the checkout, two solidarity initiatives in aid of the Gustave Roussi Institute. We feel useful by raising funds to help those going through this ordeal and to support research. It gives meaning to our work. "
Julien Gauthier, Skiset Development Director
"Solidarity is one of the values shared by mountain people. As mountain professionals and world leaders in ski and snowboard hire, SKISET shops are making their contribution to the fight against breast cancer. This collaboration between SKISET and ski manufacturer EDL SKI for Octobre rose is an extension of the support we already give to this cause via Odyssea at La Plagne. "
Vincent Zuppinger, art director of EDL SKI
"Like any graphic designer, the idea of creating a ski design for such a noble cause, while preserving the very essence of the brand's graphic line, could only be achieved by taking immense creative pleasure in it.
The pain and fear that affected my wife and our family more than five years ago, when she was diagnosed with breast cancer, forced me to treat this subject with humility and respect. I hope I have succeeded in this mission. "
About
SKISET is a French company with 670 shops in all European ski resorts, including 370 in France.
Rental is a cost-effective way for skiers to ski every year on the latest models, maintained and tuned by qualified professionals.
Hiring equipment also helps to reduce the environmental impact of a pair of skis: in terms of the number of days of use, the impact of a pair of skis is 15 times less if they are hired.
All Skiset shops pay an ecocontribution on the purchase of rental equipment to finance equipment recycling, and participate in ski recycling by subscribing to the EPR scheme.
Information and bookings skiset.com
Did you know?
Skiset was also a partner of Odyssea 2023 at La Plagne, a snow trail event in aid of breast cancer research and the Institut Gustave Roussy.
